Sand Sculpture Backdrops by JOOheng Tan

Posted by John Reese Categories: Funny, Photos Jan - 16 - 2014 0 Comment 126 views

  

Every once in a while, advertising is amazing. World champion sand sculptor JOOheng Tan was recently asked by ad agency Lowe in Singapore to help create these impressive backdrops for an OMO washing detergent ad campaign.

In an age when something like this could have been created digitally, they asked Tan to physically build three 18-ton sand sculptures to be used as backdrops in ads encouraginga kids to get dirty.

I recommend clicking through to see the pieces above in full size as the details are somewhat lost when scaled down. Also, the video is pretty phenomenal as it shows the creation and behind-the-scenes execution of each photoshoot. Superb art direction by Karen Vermeulen.

archaeologist 650x465 on  Sand Sculpture Backdrops by JOOheng Tan

astronaut 650x465 on  Sand Sculpture Backdrops by JOOheng Tan

physicist 650x465 on  Sand Sculpture Backdrops by JOOheng Tan






Leave a Reply


*




Algeria lost contact with Air Algerie...

Posted on Jul - 24 - 2014

0 Comment 166 views

Planes carrying MH17 bodies arrive in...

Posted on Jul - 23 - 2014

0 Comment 100 views

TransAsia Plane Crashes In Taiwan, 47...

Posted on Jul - 23 - 2014

0 Comment 86 views

Malaysia Airlines MH17 debris fall from...

Posted on Jul - 17 - 2014

0 Comment 201 views

Girls of The Day: Kate Hudson

Posted on Jul - 17 - 2014

0 Comment 136 views

Countess Stéphanie de Lannoy

Posted on Oct - 19 - 2012

0 Comment 141 views

Bangladesh president Zillur Rahman, dead at...

Posted on Mar - 20 - 2013

0 Comment 308 views

Rafael Nadal won the 2013 French...

Posted on Jun - 9 - 2013

0 Comment 311 views

LAFD responding to four arson fires...

Posted on Jan - 2 - 2012

Comments Off 304 views

The Amazing Kilchurn Castle

Posted on May - 28 - 2013

0 Comment 371 views

Plus Things

Join Facebook


Statistic