Sand Sculpture Backdrops by JOOheng Tan

Posted by John Reese Categories: Funny, Photos Jan - 16 - 2014 0 Comment 126 views

  

Every once in a while, advertising is amazing. World champion sand sculptor JOOheng Tan was recently asked by ad agency Lowe in Singapore to help create these impressive backdrops for an OMO washing detergent ad campaign.

In an age when something like this could have been created digitally, they asked Tan to physically build three 18-ton sand sculptures to be used as backdrops in ads encouraginga kids to get dirty.

I recommend clicking through to see the pieces above in full size as the details are somewhat lost when scaled down. Also, the video is pretty phenomenal as it shows the creation and behind-the-scenes execution of each photoshoot. Superb art direction by Karen Vermeulen.

archaeologist 650x465 on  Sand Sculpture Backdrops by JOOheng Tan

astronaut 650x465 on  Sand Sculpture Backdrops by JOOheng Tan

physicist 650x465 on  Sand Sculpture Backdrops by JOOheng Tan






Leave a Reply


*




Algeria lost contact with Air Algerie...

Posted on Jul - 24 - 2014

0 Comment 162 views

Planes carrying MH17 bodies arrive in...

Posted on Jul - 23 - 2014

0 Comment 93 views

TransAsia Plane Crashes In Taiwan, 47...

Posted on Jul - 23 - 2014

0 Comment 84 views

Malaysia Airlines MH17 debris fall from...

Posted on Jul - 17 - 2014

0 Comment 199 views

Girls of The Day: Kate Hudson

Posted on Jul - 17 - 2014

0 Comment 134 views

Notable deaths of 2011: Jeff Conaway

Posted on Oct - 9 - 2011

0 Comment 263 views

Fiverr: Make Quick Money in 3...

Posted on Oct - 10 - 2011

3 Comments 4,101 views

Girls of The Day: Audrina Patridge

Posted on Apr - 30 - 2014

0 Comment 112 views

Shameless: A third season

Posted on Jan - 27 - 2013

0 Comment 364 views

Interesting links of today 07.04.2014

Posted on Apr - 7 - 2014

0 Comment 119 views

Plus Things

Join Facebook


Statistic